While reading Don Tapscott’s book, Grown Up Digital: How the Net Generation is Changing Your World
Lately, I have been noticing an ever increasing number of people on Twitter have started following me. When I click on the link to these people’s profile pages, in their Bio it usually always says the words, “internet marketer.” So how does this relate to Don’s book?
They All Have Something in Common
All of these people who call themselves Internet marketers are all over 30 years old. Thirty, according to Don, is the magic cut off age for those who are not part of the Net Generation, those who have not grown up digital. It’s interesting that we do not see “Internet marketers” who are under 30, or at least people who would call themselves Internet Marketers.
Internet Marketers Aren’t Reaching Out to a Generation
My personal belief is that all these Internet Marketers aren’t connecting to the Net Generation. Technology to the Net Generation is like “breathing air.” Rather than breathing air, I think these marketers are too concerned about how to breath. Net Gens are communicating their message by participating, creating and interacting.
I don’t think the Internet Marketers are really getting it, and should read Don’s book.
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