CBC Does Not Understand Peering

by Brian on 12/16/2008

cbc_logo_1992-presentOkay, the CBC has written one of it’s dumbest articles yet:

Citing internal Google documents, the newspaper on Sunday said the search engine company was quietly negotiating with large phone and cable companies to speed up the services it delivers. The arrangement, internally called OpenEdge, would see Google place its servers directly within the networks of internet service providers, which would let end users load YouTube videos and other content from the company faster.

It goes on to say:

The deal would establish a two-tiered system that would give Google’s traffic preferential treatment over other internet content, the newspaper said.

One major cable company involved in the talks said it had been reluctant to strike a deal with Google because a two-tiered system would violate U.S. net neutrality principles that discourage internet service providers from interfering with traffic.

This is called peering and companies have been doing it for ages. It saves both the ISP, and peering company money on bandwidth, as well as speeds up the service for it’s users. Akamai is an example of a company that has been co-locating (peering) servers in ISPs’ data centres to provide faster content delivery. Also, the agreement that Google is negociating is non-exclusive, so other companies like Yahoo could easily do the same.

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